Hannah's Critical Studies

Zoella

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When looking into YouTube I decided to look into one of the UK’s biggest YouTube influencers; Zoella. I found an article on how much she earns a month through YouTube. It has been revealed that the 27 year old is earning over £50,000 a month just through her channel which currently has almost 12,000,000 subscribers. These subscribers are people who follow and watch her videos. She is able to monetise her videos through having paid adverts within her videos and also by having paid advertising before the video starts. Meaning she is earning a lot of money just from one video.

But from this, the fortune she has earned has also allowed her to create her own range of beauty products for fans available in Superdrug and Boots which is now a new outlet for her to earn money.

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