Hannah's Critical Studies

Visual and Other Pleasures

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When looking into Instagram one of the running themes I found was that women were using their looks and bodies to sell things. This instantly lead myself to Laura Mulvey’s theory of the male gaze. When looking at sources I could use for reference points in my work I found the book Visual and Other Pleasures

When having a read through this, although I have studied the theory several times previously, it allowed me to develop my knowledge of the topic further. Especially with how the theory is often applied to cinema but could be applied to anything. At this point in my essay I used the theory to reference that those on Instagram were using suggestive imagery to sell products as this technique has been proven to sell.

I also went on the hunt to find quotes which would help back up my point and this is when I found Laura Mulvey Quotes. And the first quote on the page was perfect to use. My only issue was that it stated it was from the book Visual and Other Pleasures.

‘Woman, then, stands in patriarchal culture as a signifier for the male other, bound by a symbolic order in which man can live out his fantasies and obsessions through linguistic command by imposing them on the silent image of a woman still tied to her place as the bearer of meaning, not maker of meaning.’

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